Iteris' Joel Lipsitch was interviewed at last week's InfoAg conference by specialist agribusiness news publication AgWired.
As a global leader in applied informatics for transportation and agriculture, Iteris ClearAg is in the “e-intelligence business”, according to Joel Lipsitch, vice president of sales for the company’s Agriculture and Weather Analytics division.
“That means we bring data and analytics of weather and soil to help our customers understand how to manage those variables and optimize their business around those variables,” says Lipsitch. “By managing the environment better and understanding it better we can help with product development, product positioning, risk management, logistics…key parts of their businesses.”
As a B2B company, Iteris ClearAg works with some of the biggest names in agribusiness, including BASF, Syngenta, and Bayer who use their solutions to make farmlands more sustainable, healthy and productive.
This interview was originally published on AgWired.
About the Author:
David Sadeghi is senior manager, digital marketing at Iteris.