A trusted advisor of media companies for more than 15 years
For media companies, including local, national and syndicated television and radio stations, Iteris provides a uniquely comprehensive set of solutions to help you improve safety, mobility and sustainability for all road users.
Iteris in Action
iHeartMedia’s Total Traffic & Weather Network
When Chicago’s commuter rail system – Metra – was planning to add more trains to its schedule as the Windy City opens up following pandemic-related restrictions, CBS2 Chicago spoke to iHeartMedia’s Total Traffic & Weather Network's Dan Ginsburg, who observed: “What we’re seeing is, overall, traffic volume is just about back to where it was. But the patterns are different.” Ginsburg said more people are traveling on the roads – not simply during rush hour – but throughout all hours of the day. And summertime usually sees a spike.
Ginsburg used data from Iteris’ TrafficCarma Mobility Trends, which provides insights from daily updates of changes in traffic volume and congestion across major U.S. markets. TrafficCarma Mobility Trends precisely identifies how much traffic volumes are picking up and how they compare with pre-pandemic traffic levels.
In the early days of the Covid-19 pandemic, Iteris announced the addition of Covid-19 test locations to its standard data feed of traffic impact reports, including to automotive navigation services and mobile applications for customer SiriusXM.
Over 8,500 locations across the US and Canada were included at launch, to alert drivers of possible traffic impacts of testing sites. The information explains possible traffic impacts on relevant public roadways, including coordinated police activity to control vehicles entering or driving near the sites, street closures and temporary one-way restrictions.