Iteris’ Vantage SmartCycle Wins Orange County Tech Alliance High-Tech Innovation Award

–Award Granted for Outstanding Product Innovation in the Green Engineering Category–

SANTA ANA, Calif. - October 16, 2013 –Iteris, Inc. (NYSE MKT: ITI), a leader in providing intelligent traffic management information solutions, has won the Outstanding Product Innovation in the Green Engineering category of the Orange County Technology Alliance annual High-Tech Innovation Awards for its Vantage®SmartCycle™bicycle detection product.

Iteris’ SmartCycle detects bicyclists at an intersection to trigger the green light and allow additional time for cyclists to safely cross the intersection.

“We are honored to have won this year’s award in outstanding product Innovation,” said Abbas Mohaddes, president and CEO of Iteris. “Being recognized by OC Tech Alliance as an innovative product is validation that SmartCycle is unique in the traffic management industry. Bicycling continues to become a more popular mode of transportation nationwide, and we are focused on providing a solution that enables roadway users to share the road in a safe and efficient manner.”

Now in its 20^th year, the High-Tech Innovation Awards is a premier business event celebrating excellence and achievement among the region’s technology industry, and honors local companies, individuals and products that drive innovation in Orange County. This year’s winners were announced on Oct. 15, 2013 during a ceremony at the Hilton Costa Mesa that drew 300 luminaries from local high-tech companies, financial and government institutions, as well as academic leaders, educators, students and investors.

The awards categories this year spanned Outstanding Technology Company, Outstanding CEO in Technology and Innovative Product in cloud, device, green, mobile, security, semiconductor and software technology.

“We congratulate all of the winners and finalists for their innovation over the last year, and look forward to seeing the trend continue,” said Peter M. Craig, chairman, OC Tech Alliance. “Iteris is an important contributor to Orange County and the innovations created here for the country and the world.”

About Orange County Technology Alliance

Orange County Technology Alliance is a 501(c)6 nonprofit trade association committed to fast-forwarding the local innovation economy. It is the only technology association addressing the needs of technology companies of all sizes, from small privately held enterprises to large publicly traded entities, based in Orange County, Calif. The alliance serves members through local networking, professional development, state and federal advocacy, savings on business services and industry recognition. To learn more about membership, contact OC Tech Alliance atinfo@octechalliance.comor octechalliance.com. Follow alliance activities on Twitter at twitter.com/octechalliance.

About Iteris, Inc.

Iteris, Inc. is a leader in providing intelligent information solutions to the traffic management market. The company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management, and predictive traffic analytics, and improve the safety of surface transportation systems. By combining its unique IP, products, decades of expertise in traffic management, and information technologies, Iteris offers a broad range of Intelligent Transportation System (ITS) solutions to customers worldwide. The firm is headquartered in Santa Ana, California, with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visitwww.iteris.com. Also visit the company on Facebook, Twitter, and You Tube.