Mobile App for Digital Farming Now Available on iOS, Android and Mobile Browsers
SANTA ANA, Calif.– Jul. 14, 2016 – Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced the next generation of WeatherPlot™, its precision weather and soil analytics mobile app developed for seed and crop protection companies looking to equip their staff with key environmental information. WeatherPlot is available in English and Spanish languages, for use in the field on iOS devices, Android devices and mobile web browsers.
Built upon Iteris’ ClearAg Platform, WeatherPlot is a site-specific app that provides field-level assessments of hourly or daily weather conditions. WeatherPlot users can access rich data sets combining 30 years of historical and forecasted weather data with soil-related information. Researchers use ClearAg WeatherPlot to develop natural, biological products that can promote drought resistance in crops or help golf courses manage their turf. The app’s highly customizable user experience can help companies better understand the relationship between their products and the environment, as well as take into account each specific crop a farmer may be producing.
“WeatherPlot provides environmental information with atomic clock-like precision for any field or test plot anywhere on earth, and specifically allows field staff and researchers to access key information in order to better understand what has occurred and what will occur at any location,” said Iteris’ Senior Vice President of Performance Analytics, Tom Blair. “ClearAg’s WeatherPlot app can provide better crop and environmental science to help manage declining water resources, prevent overuse and misuse of chemicals, and mitigate weather risk in a changing climate.”
WeatherPlot’s weather and soil analysis and forecasts are realized through ClearAg, a weather-based, agronomic learning platform. ClearAg leverages multidisciplinary expertise spanning meteorology, agronomy, computer, and data science, and massive amounts of weather, water and soil, satellite, and radar data, to provide precise, agronomic information about the environment that surrounds your crop.
As a technological innovator across the U.S. and around the world for over 30 years, Iteris has deep experience in turning big data into big breakthrough solutions including designing and deploying digital systems, sensors and analytics across the transportation and agriculture sectors. Atthe Forbes AgTech Summit, Iteris today published a report entitled "El Niño 2016–A Bust for the California Drought” that analyzes weather patterns in the region over the past ten years. The full report is available for free download here.
The new WeatherPlot is available through a ClearAg subscription service. For pricing and more information please contact firstname.lastname@example.org.
About Iteris, Inc.
Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthier and productive. Visitwww.iteris.com for more information.
This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," “should,” “will,” "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the next generation WeatherPlot product release and its utility, benefits and capabilities of such new release. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.
Important factors that may cause such a difference include, but are not limited to, our ability to successfully roll out and gain broad market acceptance for our next generation WeatherPlot product release; the potential impact of product and service offerings from competitors and other competitive pressures; the broad adoption of technology based analytics solutions in the agriculture market; and the impact of general economic, political and other conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).