VantagePriority: Smarter Signal Priority Without the Hardware

2 min. Read • Posted 11/18/2025

Iteris VantagePriority® is transforming how agencies deliver traffic signal priority and preemption across their networks.

Traditionally, implementing transit signal priority (TSP) or emergency vehicle preemption (EVP) required installing roadside hardware at each intersection. VantagePriority introduces a flexible, GPS-based solution that eliminates the need for roadside units, enabling faster deployment and broader coverage.

Scalable, GPS-Based Priority Across the Network

VantagePriority empowers agencies to implement priority and preemption for transit, freight, and emergency vehicles across multiple intersections—without the cost and complexity of traditional infrastructure. By leveraging existing signal controllers and agency APIs, the system integrates seamlessly into current operations.

Real-Time Insights and Centralized Control

Through its cloud-based dashboard, VantagePriority provides agencies with real-time and historical data to monitor vehicle performance, track priority requests, and assess travel-time savings. This centralized view helps traffic teams optimize signal timing policies and improve overall system efficiency.

Smarter Deployment, Faster Results

With GPS-based priority requests, agencies can deploy VantagePriority quickly and cost-effectively. The system aligns with grant funding alignment, making it easier to secure resources for smart mobility initiatives. Whether improving emergency response times or enhancing transit reliability, VantagePriority delivers measurable benefits from day one.

Data-Driven Optimization for Safer, Smarter Mobility

VantagePriority’s analytics tools help agencies evaluate system effectiveness, identify trends, and prioritize improvements. By reducing travel times and improving signal coordination, the platform enhances public safety and supports future-proof infrastructure planning.

As cities modernize their traffic operations, VantagePriority offers a scalable, cloud-based solution that meets today’s mobility needs while preparing for tomorrow’s connected transportation ecosystem.

Learn more about VantagePriority today.

Related Posts

Iteris Over the Air Software Updates on ICP Devices Now Available

2 min. Read • Posted 04/28/2026
The Iteris CV App Manager is a software tool that unlocks the potential of running V2X applications on the edge.See More >

National Work Zone Awareness Week: Keeping Workers Safe with ClearGuide

3 min. Read • Posted 04/22/2026
Work zones are everywhere, and they’re essential to keeping our roads in good shape and our communities moving, but they also come with real risk. National Work Zone Awareness Week is about taking meaningful action to reduce risk and encouraging drivers to use extra caution in work zones.See More >

New Industry Certifications for BlueTOAD Spectra CV

5 min. Read • Posted 04/03/2026
Iteris BlueTOAD® Spectra™ CV has been certified by the National Electrical Manufacturers Association (NEMA) and the Federal Communications Commission (FCC). A third certification, by the OmniAir Consortium, is expected soon.See More >

Subscribe to Our Newsletter

Receive smart mobility news and analysis direct to your inbox.