Bentonville: A New Global Headquarters

2 min. Read • Posted 04/23/2020 by David Sadeghi

Over the past 20 years, Bentonville has transformed itself from a relatively unassuming Arkansas town to a bustling center of commerce and culture, making it a community of choice in Northwest Arkansas and the fastest-growing city in the state.

With rapid new developments and a thriving tourism economy, Bentonville's traffic management team is challenged with easily and efficiently tracking and planning for population growth as well as daily fluctuations in its heavy commuter traffic.

Bentonville is also the historic home of Walmart and the Walton family, and houses the company's global headquarters. And in May 2019, the company announced plans to build a new headquarters campus on a 350 acre plot located near the city's downtown district.

In order to plan for and address potential traffic pattern changes both during construction and in response to impacts from the COVID-19 pandemic, Bentonville's traffic team uses video detection and VantageLive! for traffic data collection, using real-time traffic data to adjust signal timing as needed and providing accurate reports to developers of the new Walmart HQ. Construction is expected to be complete in 2024.

<iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/FRFwsftMR20?autoplay=0&start=0&rel=0"></iframe>

Don't miss the rest of this four-part series highlighting the City of Bentonville's use of video detection and real-time traffic data. Watch it here.

Want to learn more about Iteris video detection and multimodal traffic data collection? Get in touch.


About the Author:

David Sadeghi

David Sadeghi is senior manager, digital marketing at Iteris.

Connect with David on Twitter and LinkedIn.

About the Author

David Sadeghi is director, digital marketing at Iteris.

Connect with David Sadeghi on LinkedIn

Related Posts

Stepping Toward a Safer Future: The Transformative Power of Vantage PedSafe

6 min. Read • Posted 10/01/2025 by Caroline Cohen
October marks National Pedestrian Safety Month, a time to focus on the importance of protecting vulnerable road users and to champion innovative solutions that make walking safer for everyone.See More >

Back-to-School with AI-Powered Anomaly Alerts in ClearGuide® Signal Trends

3 min. Read • Posted 09/17/2025 by Jeff Venables
It’s September, and kids across America are officially back in school—some even returned as early as July. See More >

Connect with Iteris at ITS California 2025

2 min. Read • Posted 09/15/2025 by Breanna Wallace
We’re heading to ITS California this November—and we’re bringing the latest in smart mobility innovation with us.See More >

Subscribe to Our Newsletter

Receive smart mobility news and analysis direct to your inbox.