Iteris Wide-Dynamic-Range Camera Achieves Rapid Market Adoption Rate

-- Wide-Dynamic-Range camera provides superior and more accurate detection --

SANTA ANA, Calif. ? Iteris, Inc., a leader in traffic management focused on the development and application of advanced technologies announced today that its RZ-4 Advanced™ Wide-Dynamic-Range (WDR) detection camera reached 40% of total camera sales. The WDR has only been available to the transportation market since February 2010, making it the most successful new camera launch in Company history.

?Iteris is committed to continuous innovation in sensor technology offerings. With this milestone, Iteris has demonstrated our leadership in delivering creative technologies that offer higher performance to the traffic detection industry," said Mr. Abbas Mohaddes, president and chief executive officer of Iteris. ?We are very pleased with the adoption of the WDR camera, and anticipate this camera will become the benchmark of excellence for the industry.?

Many state and local agencies are using Iteris? WDR including Virginia, Pennsylvania, and Michigan Departments of Transportation as well as cities like Fountain Valley and Santa Clarita, California, and Allen, Texas.

The WDR camera utilizes state-of-the-art imager technology that improves the handling of extreme image variations in contrast, severe glare, and heavy shadow conditions. The WDR is part of the Vantage® camera portfolio that offers simple installation, backward compatibility, and the versatility to adjust the camera zoom lens from the roadside cabinet to accommodate virtually all intersection geometries. This provides the end user with an easy-to-use solution for vehicle detection under demanding conditions.

About Iteris, Inc.
Iteris, Inc. is a leader in traffic management focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout North America and in Europe, Asia, and the Middle East. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance, and expected benefits of our technology including our RZ-4 WDR camera, our market opportunities both domestically and abroad, our strategies, and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies and of the products that incorporate our technologies; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our RZ-4 WDR camera and the infrastructure that incorporates our systems; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).

For Information, Contact:
Scott Liolios or Cody Slach