Iteris to Showcase the Latest Traffic Management Technologies at The 15th Annual World Congress On ITS

-- Significant new projects and products illustrate Iteris? expertise in offering products and services that reduce congestion and improve the mobility of our Transportation System --

Santa Ana, Calif. - Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced that the Company will showcase its latest Intelligent Transportation Systems (ITS) services and products in booth 1007 at the Fifteenth Annual World Congress on Intelligent Transport Systems (ITS), on November 16-20, 2008 at the Jacob K. Javits Convention Center in New York City, New York. Over 10,000 participants are expected to attend this convention.

Iteris will debut several recent product releases in the video detection product lines including ? the RZ-4 Advanced™ camera and EdgeConnect™, a quad-view remote communications module. The RZ-4 Advanced camera offers newly improved features which simplify field installation of Iteris? Vantage® video detection systems, and will benefit end users by reducing installation time and expense. EdgeConnect provides both local and remote management of data and video over Ethernet - allowing traffic managers to view real-time video for up to four Vantage video detection cameras at the cabinet, in the TMC or wherever an internet connection is available.

Among the transportation systems projects that Iteris will feature are:

• Design/Build of the new I-35W bridge recently collapsed in Minneapolis. Iteris? role in designing the ITS elements

• Design/Build of the City of Westminster, Traffic Signal Master Control System and ITS Project

• Utah Department of Transportation Legacy Parkway ATMS Planning, Design, and Deployment

• Planning and assisting with the migration for all GDOT district offices and over 50 local agencies that maintain and operate traffic signals throughout Georgia

• Iteris? enhanced range of transportation software, including the UCR Link CVO support software to allow states to easily update the Federal Motor Carrier database; Google map-based incident planning and tracking; and expansion of Iteris? personalized traveler information delivery to support mobile phones and community access television

• Los Angeles County Metro Bus Signal Priority Program

In addition, Iteris will be making several presentations at the conference including ?Public/Private Adaptive Traffic Control and ITS Deployment?; ?Security and ITS Architecture?; Systems Engineering Epiphanies?; ?Online Trip Planning for Small Transit Agencies?; ?OVDS Design and Development?; ?Fast Forward Means Fast Relief?; ?Testing Beta Archiving Functionality in Supporting GLITS I75 Project ? Linking Freeway and Arterial?; and ?Work Zone Traffic Management Systems in Nebraska?.

?Iteris is committed and focused on the traffic management market ? striving to apply our talents to solve the challenging problems of the movement of people and goods,? said Abbas Mohaddes, Iteris? president and chief executive officer. ?By applying advanced technologies, experience, and imagination, we have been able to offer our customers and clients a broad range of product and services and end-to-end solutions in traffic management. We look forward to showcasing our new products and services at the prestigious World Congress on ITS.?

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the United States, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance, and expected benefits of our technology including our transportation or vehicle video detection systems, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to introduce, manufacture, market, and gain broad market acceptance of our new EdgeConnect module; government budget and timing constraints; the impact of product offerings from competitors and other competitive pressures; potential unforeseen technological challenges or changes in technology that may require reengineering; the availability of components for our products; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (www.sec.gov).

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