Iteris to Present at the 40th Annual AeA Classic Financial Conference in San Diego on November 9, 2010

SANTA ANA, Calif.? Iteris, Inc., a leader in traffic management focused on the application and development of advanced technologies, has been invited to present at TechAmerica?s 40th Annual AeA Classic Financial Conference being held at the Manchester Grand Hyatt in San Diego on November 8-9, 2010.

The company?s chief executive officer, Abbas Mohaddes, will conduct a series of 30-minute presentations to investors and analysts in meeting room 603 between 9:10 a.m. and 3:35 p.m. on November 9.

Mr. Mohaddes will discuss how combining expertise in hardware and software engineering, image processing, and traffic management, Iteris develops sophisticated systems that reduce travel time and congestion, enhance transit operations, provide safer mobility, and improve overall quality of life. He will also highlight the various applications, benefits, and market opportunities for Iteris? leading products and services, and review the company?s recent financial performance.

Following the event, an audio webcast replay of one of the presentations will be available on the investor relations section at www.iteris.com, along with the accompanying slide presentation.

The AeA Classic Financial Conference has been ranked as one of the top three tech showcases in America by Forbes Magazine. The independent conference turns 40 this year, celebrating an impressive history of helping some of today's best known public technology businesses gain early market traction and visibility. Companies discovered at the Classic who have gone on to become global leaders include Cisco, Intel, Advanced Micro Devices, and 3Com.

For more information about the AeA Classic Financial Conference, visit www.itaa.org/classic.

About TechAmerica
TechAmerica is the leading voice for the U.S. technology industry ? the driving force behind productivity growth and jobs creation in the United States and the foundation of the global innovation economy. Representing approximately 1,200 member companies of all sizes from the public and commercial sectors of the economy, it is the industry?s largest advocacy organization and is dedicated to helping members? top and bottom lines. It was formed by the merger of AeA (formerly the American Electronics Association), the Cyber Security Industry Alliance (CSIA), the Information Technology Association of America (ITAA), and the Government Electronics & Information Technology Association (GEIA). Learn more about TechAmerica at www.techamerica.org.

About Iteris, Inc.
Iteris, Inc. is a leader in traffic management focused on the application and development of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout North America and in Europe and Asia.