Iteris to Debut EdgeConnect Ethernet Communication Module at the ITE 2008 Annual Meeting and Exhibit

-- EdgeConnect enhances remote connectivity to Iteris best-in-class video detection processors--

Santa Ana, Calif. -- Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced thedebut of EdgeConnect, its new remote communications module, at the Institute of Transportation Engineers (ITE) 2008 Annual Meeting and Exhibit, in Anaheim, California, August 17-20. Iteris will demonstrate this innovative technology in booth 1103.

The EdgeConnect provides both local and remote management of data and video over Ethernet ? enabling system operators to manage their Vantage® video detection systems more effectively by allowing the user to view real-time video. The EdgeConnect?s advanced MPEG4/H.264 video compression ability minimizes bandwidth usage, and is scalable to fit bandwidth availability. In addition, the EdgeConnect provides the ability to view up to 4 camera feeds through a single connection, enabling the user to quickly review the operation of an entire intersection on one screen.

?The EdgeConnect is a unique ?technology first? that enhances connectivity between systems in the field and a remote management system via Ethernet, which we believe is becoming an integral component of effective traffic management and control,? said Abbas Mohaddes, Iteris? president and chief executive officer. ?We are delighted to offer this superior product to market which we expect will benefit traffic management authorities and motorists alike. The EdgeConnect is aligned with our overall strategy of providing end-to-end solutions to the traffic management market and we anticipate strong market acceptance. We also believe the EdgeConnect will contribute to the overall demand for our Vantage videodetection systems and enhance Iteris? reputation as a technological leader in the traffic management industry.?

Vantage® Video Detection Solutions
Iteris applies video detection to a broad range of traffic management applications, including both intersection control and highway management systems. The Company?s advanced image processing technology is used in its Vantage product line to detect vehicle presence, count, speed, occupancy and other traffic data used in traffic management systems. This gives traffic managers a powerful toolkit for mitigating roadway congestion by modifying traffic signal timing or detecting incidents quickly. Vantage video detection cameras are multi-functional, flexible and reliable. They have been deployed by hundreds of agencies in 49 U.S. states, and in Asia, Latin America, Europe, and the Middle East. The product is currently sold through a network of over 20 independent dealers in North America, Asia, Europe, and South America.

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the United States, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance and expected benefits of our technology including our EdgeConnect and Vantage vehicle video detection systems, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to introduce, manufacture, market and gain broadmarket acceptance of our new EdgeConnect module; government budget and timing constraints; the impact of product offerings from competitors and other competitive pressures; potential unforeseen technological challenges or changes in technology that may require reengineering; the availability of components for our products; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (www.sec.gov).