Iteris Selected to Provide Traffic Signal Synchronization Services to the Orange County Transportation Authority

-- Contract for Traffic Signal Synchronization Implementation on Three Corridors within Orange County
Valued at $1.7 million --

SANTA ANA, Calif. ? Iteris, Inc., a leader in traffic management focused on the development and application of advanced technologies, has been selected by the Orange County Transportation Authority (OCTA) to complete design work, implement, and provide support services for traffic signal synchronization (TSS) on three corridors within Orange County, California. The contract is valued at approximately $1.7 million and work is expected to begin immediately.

The objective of this TSS project is to improve traffic flow through the synchronization of signalized intersections along the three corridors of Bristol Street/State College Boulevard, Harbor Boulevard, and Westminster Avenue/17th Street. This will involve optimizing signal timings to increase throughput, decrease travel times, and reduce overall delay. The TSS project is required for these corridors in order to meet federal air quality mandates within the South Coast Air Basin. The implementation on all three corridors is expected to be completed by June 2011.

?Working with Iteris to synchronize traffic signals along these corridors is key to accomplishing OCTA?s goal of improving the flow of traffic in our communities,? commented Ron Keith, principal traffic engineer for the Orange County Transportation Authority. ?Implementing signal synchronization will enhance our transportation system while also improving air quality.?

Abbas Mohaddes, Iteris? president and chief executive officer, noted, ?Traffic signal synchronization is an ideal method to reduce traffic congestion and help agencies meet federal air quality mandates. Iteris has extensive experience in implementing intelligent transportation systems, including traffic signal synchronization, and we look forward to working with OCTA on this important project.?

About Iteris, Inc.
Iteris, Inc. is a leader in traffic management focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout North America and in Europe and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the success and timing of this project and our future prospects.

Important factors that may cause such a difference include, but are not limited to our ability to specify, develop, and complete our technologies in a timely manner; budget constraints and changing governmental priorities; the timing and successful completion of this contract; the potential unforeseen impact of product and service offerings from competitors and other competitive or governmental pressures; and the general economic, political, and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).