Iteris Selected for Major Los Angeles Corridor Congestion Hot Spots Project

-- $1.3 Million Contract to Analyze Congestion Improvement Alternatives through SR-91/I-605/I-405 Los Angeles Corridors --

Santa Ana, Calif. Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, has been selected by the Los Angeles County Metropolitan Transportation Authority (Metro) as a key member of the consulting team that will conduct the Congestion Hot Spots for the SR-91/I-605/I-405 Corridors ? Feasibility Analysis and Project Study Reports (PSRs).

According to the terms of a $1.3 million contract, Iteris will perform a wide range of transportation planning and traffic engineering services for Metro in association with the Gateway Cities Council of Governments (GCCOG), which includes the Port of Long Beach and encompasses 27 cities with a population of two million.

This major project will analyze congestion improvement alternatives in the Gateway Cities sub region for the various congestion ?Hot Spots.? Based upon the findings of a previous initial corridors study that was completed with assistance from Iteris, Los Angeles County Measure R designated $590 million for SR-91/I-605/I-405 mainline, ramp, and interchange improvements within the area. Measure R is a one-half cent sales tax approved by Los Angeles County voters in November 2008 to meet the transportation needs of Los Angeles County.

?Los Angeles is one of the most congested cities in the United States, so to provide transportation solutions that improve mobility in this high profile region is vital to the millions of commuters that travel LA freeways every day,? said Abbas Mohaddes, president and chief executive officer of Iteris. ?The backing received from the general public through the passage of Measure R underscores their desire for a solution, and we are looking forward to assisting Metro and the Gateway Cities implement these improvements.?

The initial alternatives for congestion ?Hot Spots? will include improvements to freeway-to-freeway interchanges, additional general purpose lanes, and arterial improvements working within existing public right-of-way, to the extent possible. Iteris will be involved in all phases of the work -- from initial travel demand forecasting to detailed analysis of improvement alternatives -- which is expected to be completed in 17 months. Upon completion of Phase 1, up to three ?Hot Spots? projects will be ready to advance to the next phase of project development including PSRs. Iteris expects to play a major role in the PSRs and follow-on activities. "Metro is once again looking forward to working with Iteris," said Douglas Failing, Executive Director, Highway Programs for Metro. "The decision to proceed with the I-605 Congestion Hot Spots project brings us one step closer to relieving traffic congestion and providing much needed relief to travelers."

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America and in Europe, Asia and the Middle East. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance, and expected benefits of our technology including our transportation or vehicle video detection systems, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to specify, develop, and complete our technologies in a timely manner; budget constraints and changing governmental priorities; the timing and successful completion of this contract; the potential unforeseen impact of product offerings from competitors and other competitive or governmental pressures; and the general economic, political, and specific conditions in the middle-eastern, global and domestic markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).