Iteris Partners with Magnum Fleet Services to Bring Vehicle Safety Systems to the United Kingdom and Ireland

-- Magnum to Distribute Iteris' AutoVue Lane Departure Warning Systems to the Commercial Truck Market --

Santa Ana, Calif. ? Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced that the Company has signed an agreement with Magnum Fleet Services to distribute Iteris? AutoVue® Lane Departure Warning system (LDW) to the commercial truck market throughout the United Kingdom and Ireland.

Iteris? innovative LDW system is an active safety product that warns motorists if they are inadvertently drifting out of their lane, helping to prevent accidents before they occur. The LDW system is a small, integrated unit consisting of a camera, onboard computer, and sophisticated image processing algorithms. The system?s camera tracks visible lane markings and its algorithms detect when a vehicle drifts toward an unintended lane change. If this occurs, the system automatically emits a distinctive rumble strip or other audible warning, alerting the driver to make a correction. LDW is a proven, reliable technology that is well positioned to become an integral part of any comprehensive vehicle safety solution.

Magnum Fleet Services, Ltd. is a part of the Magnum Vehicle Group, and was created specifically to bring innovative and proven safety technology, such as Iteris? AutoVue® LDW systems to the commercial vehicle and fleet market. The Magnum Vehicle Group is one of the largest UK online suppliers of mirrors and safety equipment for truck, HGV?s, and other commercial vehicles.

?Iteris, Inc. is pleased to partner with Magnum Fleet Services to distribute Iteris? AutoVue® LDW systems,? states Abbas Mohaddes, Iteris? president and CEO. ?Iteris? LDW system was the first-of-its-kind to be deployed in the commercial truck and passenger car markets. AutoVue LDW has become an intelligent solution to save lives, make highways safer, and provide a positive financial return for fleet owners. Iteris looks forward to working with Magnum to assist more fleets in experiencing the benefits of LDW technology."

?We are happy to have partnered with Iteris on what we know to be a vital area in the future,? Sharon Hennessy, managing director for Magnum Fleet Services said. ?We believe that products like Iteris' AutoVue LDW system will soon become standard fitting in commercial vehicles and we are expecting to be at the forefront of the commercial vehicle safety sector.''

About Iteris? AutoVue Lane Departure Warning Systems
Iteris? LDW system was the first-of-its-kind to be deployed in the commercial truck and passenger car markets in the U.S. and Europe. Iteris has sold approximately 70,000 LDW systems to the heavy truck market worldwide, representing an estimated 1.2 billion miles traveled thus far. In the U.S., there are currently 74 fleets specifying Iteris? LDW systems and another 91 fleets with approximately 154,000 trucks conducting field tests. Fleets using Iteris? LDW systems have reported an average of 77% reduction in lane departure-related accidents.

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout North America, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

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