Iteris Launches Vantage SmartSpan Video Detection for Span Wire Intersections

SANTA ANA, Calif. -January 22, 2013-Iteris, Inc., a leader in providing intelligent traffic management information solutions, has launched SmartSpan^TMas a new product addition to its Vantage® video detection product suite. Using proprietary Dynamic Zone Stabilization (DZS) algorithms, SmartSpan provides accurate and cost effective advance detection and stop-bar detection of vehicles at intersections equipped with span wire mounted signal lights.

The new solution addresses the unmet needs of many traffic management agencies that have not been able to cost-effectively deploy video vehicle detection. This has traditionally required stable camera mounts that are only possible with rigid traffic signal mast arms; however, SmartSpan can be mounted on the same span wires holding the traffic signal without sacrificing detection accuracy.

"SmartSpan finally provides traffic engineers a seamless way to combine the benefits of video vehicle detection, traffic data collection, and intersection surveillance for span wire equipped intersections," said Abbas Mohaddes, president and CEO of Iteris. "This product also creates a new sales opportunity for us to provide video detection to an additional 55,000 signalized intersections - primarily in Eastern and Southern U.S. states - where span wire intersections are routinely installed. Further, using our proprietary DZS algorithms, we can provide video detection in locations that are subject to high winds or vibration which can result in unwanted camera movement."

SmartSpan builds on Iteris' proven Vantage video vehicle detection technology that has been deployed throughout North America, Latin America, Europe, Asia, and the Middle East. Iteris is the market leader with more than 100,000 video detection sensors operational worldwide. A global network of exclusive distributors and direct sales offices provide local technical support and training. SmartSpanis available for immediate purchase and implementation.

About Iteris, Inc.

Iteris, Inc. is a leader in providing intelligent information solutions to the traffic management market. The company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management, and predictive traffic analytics, and improve the safety of surface transportation systems. By combining its patented products,decades of expertise in traffic management, and information technologies, Iteris offers a broad range of Intelligent Transportation System ("ITS") solutions to customers worldwide. The firm is headquartered in Santa Ana, California with offices nationwide and in the Middle East. For more information, please call +1.888.329.4483 or visit www.iteris.com. Also visit us on Facebook,Twitter, and You Tube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "should," "could," "may," "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the expected benefits of SmartSpan technology and the Iteris Vantage® video detection system.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies, including SmartSpan and Vantage, and the solutions that incorporate our technologies; The timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our SmartSpan system; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).