Iteris Launches iPerform Solutions for Measurement and Management of Intelligent Transportation Networks

-- Real-Time, Actionable Traffic Information Empowers Agencies to Improve Transportation Network Performance --

SANTA ANA, Calif. ? October 13, 2011 - Iteris, Inc., a leader in traffic management solutions, has introduced iPerform™, a state-of-the-art information management solution that utilizes all available data resources to provide effective performance analysis and prediction. iPerform can fuse information from a full spectrum of sources including roadway sensors as well as weather and other traffic related data. iPerform provides this valuable information for not only freeways, but for arterials and multi-modal forms of transportation as well. Its powerful information engine combines sensitivity analysis and performance measurement capabilities that continuously evaluate and quantify network performance.

?With the increased emphasis on accountability in transportation infrastructure expenditures, the United States Department of Transportation as well as state DOT?s are expected to use performance measures as a funding gate for agencies,? said Iteris president and chief executive officer, Abbas Mohaddes. ?In light of the legislation mandating real-time interstate traffic programs by 2013 and metro area routes by 2016, we believe iPerform offers a powerful solution to improve an agency?s oversight and transportation network capabilities.?

iPerform?s web-based platform and dashboard interface enable traffic managers to assess trends and better understand the costs associated with operating their transportation network. The iPerform solution allows network managers to identify poorly performing roadway segments and focus on the areas where the most significant improvements can be achieved. The reporting system built into iPerform enables the comparison of alternative actions and can quantify the results of both near-term and long-term investment strategies.

?Over the past decade, the amount of measurement data available for traffic management has exploded,? added Mohaddes. ?iPerform is the first solution to effectively use that data to provide operational managers the information they require to meet the demanding challenges they face on a daily basis. Iteris intends to build upon the powerful base of iPerform to become the leader in providing information management solutions for intelligent traffic management.?

About Iteris, Inc.

Iteris, Inc. is a leader in traffic management focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America and in Europe and the Middle East. Investors are encouraged to contact us at 888-329-4483 or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance, and expected benefits of our technology including our iPerform performance measurement and management software, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to introduce, market, and gain broad market acceptance of our new iPerform™ performance measurement and management software; government budget, mandates, and timing constraints; the impact of product and software offerings from competitors and other competitive pressures; potential unforeseen technological challenges or changes in technology that may require reengineering or software upgrades; the availability of components for our products; and the general economic and political conditions and specific conditions in the markets we aitional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov)