Iteris, Inc. to Present at B. Riley & Company 9th Annual Las Vegas Investor Conference

• Posted 03/11/2008

-- Company to Discuss Growth Strategy and Proprietary Technology

at Presentation on April 3, 2008 --

SANTA ANA, Calif. (March 11, 2008) ? Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced that Abbas Mohaddes, the company?s president and chief executive officer, will present at the B. Riley & Company 9^th Annual Las Vegas Investor Conference at 4:00 p.m. (PDT) on April 3, 2008. The conference will be held at the Palms Casino Resort, 4321 West Flamingo Road, Las Vegas, Nevada.

Mohaddes will discuss the company?s accelerated growth strategy as well as its proprietary machine vision technologies in Traffic Management and safety. He will highlight the various applications, benefits, market opportunities and prestigious customer base that currently utilize Iteris' products and services. In addition, a financial overview of Iteris will be discussed.

Iteris? Vantage® line of video detection products provide sophisticated intersection control, potentially replacing the expensive and unreliable in-pavement inductive loop detection systems currently installed in thousands of intersections across the country. The company's AutoVue® lane departure warning system addresses the leading cause of fatalities on U.S. roads, unintended lane changes. Iteris? technology-based consulting services to public and private sectors help reduce traffic congestion, and improve the mobility, air quality and safety of multi-modal surface transportation systems.

Investors can visit the Investor Relations area at www.iteris.com to access a webcast presentation. A replay of the webcast will be available at the company's website for 2 weeks beginning approximately five minutes after the conclusion of the presentation.

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market. Iteris is focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the U.S., Europe and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

About the B. Riley 9^th Annual Investor Conference in Las Vegas
In its 9^th year, the B. Riley & Co. Investor Conference continues to be a premier conference promoting financial growth and relationships. The B. Riley & Co. Las Vegas investor conference is a prestigious invitation-only annual event that brings together a targeted audience of senior executives of public companies, leading institutional investors, financial services professionals, and qualified investors. The conference will feature presentations by approximately 130 publicly traded companies in a broad range of sectors, including retail apparel and footwear, financials, semiconductors, technology hardware, software, IT services, communications, media, and healthcare. Presentations will be held mornings and afternoons, while additional meeting space will be made available throughout the week for one-on-one meetings between investors and presenting companies? managements. For more information, visit www.brileyco.com.

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