Iteris Focuses on Ease of Use with Next Generation Vantage Video Camera

-- Introduces the RZ-4 Advanced, Iteris' premium vehicle video detection camera --

Santa Ana, Calif. ? Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced the release of the RZ-4 Advanced camera. The RZ4 Advanced offers newly improved features which simplify field installation of Iteris? Vantage video detection systems, and will benefit end users by reducing installation time and expense.

The RZ-4 Advanced is the latest of several products released this year that deliver superior video detection performance to help traffic managers monitor signal timing or detect incidents quickly, thereby reducing roadway congestion. Following the release of EdgeConnect, a quad-view communications module and Versicam, an integrated camera and processor system designed for smaller intersections, the RZ-4 Advanced expands Iteris? leading video detection product line for the traffic management market.

?The RZ-4 Advanced camera is the next evolution of Iteris? industry-leading video detection technology. It provides superior video vehicle detection, while significantly reducing installation and maintenance costs for our customers,? said Abbas Mohaddes, Iteris? president and chief executive officer. ?The RZ-4 Advanced demonstrates our commitment to introduce innovative and cost effective products to our market. We expect the enhancements included in the RZ-4 Advanced to be well received by the market and help drive additional sales of our video detection systems.?

Specific features which simplify installation include a modified connection approach which eliminates the need for special connection tools; and communication over co-axial cable technology which allows the installer to zoom and focus cameras from the roadside cabinet instead of doing this operation in the air from a ?bucket? truck.

Vantage Video Detection Solutions
Iteris applies video detection to a broad range of traffic management applications, including intersection control and highway management systems. The Company?s advanced image processing technology is used in its Vantage product line to detect vehicle presence, count, speed, occupancy, and other traffic data used in traffic management systems. This gives traffic managers a powerful toolkit for mitigating roadway congestion by modifying traffic signal timing or detecting incidents quickly. Vantage video detection cameras are multi-functional, flexible, and reliable. They have been deployed by hundreds of agencies and are currently sold through a network of over 20 independent dealers in the United States, Asia, Latin America, Europe, and the Middle East.

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the United States, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance and expected benefits of our technology including our Vantage vehicle video detection systems and the new RZ-4 Advanced camera, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to introduce, manufacture, market, and gain broad market acceptance of our new RZ-4 Advanced camera; government budget and timing constraints; the impact of product offerings from competitors and other competitive pressures; potential unforeseen technological challenges or changes in technology that may require reengineering; the availability of components for our products; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (www.sec.gov).

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