Iteris Develops Travel Time System Enhancements for its Vantage Velocity Product

SANTA ANA, Calif.—August 7, 2013-- Iteris, Inc., a leader in providing intelligent traffic management information solutions, has launched Vantage Velocity 2.0™, which includes several enhancements to its Bluetooth-based Travel Time System. Velocity 2.0 is part of its Vantage® detection solution suite.

Vantage Velocity is a proven, Bluetooth-based travel time system that utilizes field units installed at defined segments along roadways to capture Bluetooth device identifiers. Utilizing advanced algorithms, the agency-owned host software analyzes the matches between field units to create accurate, real-time speed and travel time data on freeways and arterial roadways.

Vantage Velocity 2.0 enhancements enable public agencies to create their own user-definable congestion maps, which provide them with the flexibility to meet their traffic management needs. Improved reporting allows operators to obtain a complete view of real-time traffic and origin-destination data while understanding demand trends over periods of several days. The new field unit data viewer allows users to begin monitoring incoming Bluetooth matches directly from the installation site, which provides instant validation of the installation performance.

“These enhancements to our Vantage Velocity product are a result of the market’s growing demand for real-time traffic information,” said Todd Kreter, senior vice president of development and operations for Iteris’ Roadway Sensors segment. “The upgrade will provide our customers with the ability to monitor road conditions and respond faster to various traffic situations.”

The new enhancements, paired with the company’s existing dynamic address matching, real-time displays and origin-destination grid, addresses the unmet needs of traffic management agencies seeking to use Bluetooth-based sensors to collect travel time and speed data along freeway and arterial roadways.

About Iteris, Inc.

Iteris, Inc. is a leader in providing intelligent information solutions to the traffic management market. The company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management, and predictive traffic analytics, and improve the safety of surface transportation systems. By combining its unique IP, products, decades of expertise in traffic management, and information technologies, Iteris offers a broad range of Intelligent Transportation System (ITS) solutions to customers throughout the U.S. and internationally. The firm is headquartered in Santa Ana, California, with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visit www.iteris.com. Also visit the company on Facebook, Twitter, and You Tube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," “should,” “could,” "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the expected benefits of Vantage Velocity 2.0 and the Iteris Vantage® video detection system.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies, including Vantage Velocity 2.0 and Vantage, and the solutions that incorporate our technologies; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of Vantage Velocity 2.0; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).