Iteris Deploys Bluetooth-Based Solution to Measure Arterial Travel Times

-- Iteris uses innovative solution for performance measurements --

SANTA ANA, Calif. ? Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced that the Company has made operational an arterial travel time measurement system in Hennepin County, MN as part of the MN/DOT?s 2009/2010 Intelligent Transportation Systems (ITS) Innovative Idea Program.

The system identifies and time-stamps the wireless media access control (MAC) addresses of passing Bluetooth devices and sends this information back to a central office, where matching algorithms are used to calculate travel times. The Bluetooth-based travel time measurement network is on CSAH 81 in Hennepin County, with Bluetooth and GPS receivers,/ antennaes, and communications hardware installed at six signalized intersections. The hardware and software for the project is provided by Savari Networks, LLC.

?This project further establishes Iteris as a solution provider in the area of performance measurements,? stated Mr. Abbas Mohaddes, president and chief executive officer of Iteris. ?Expanding our technological basis with innovative solutions such as using Bluetooth technology allows us to respond to the needs of agencies to measure the operational performance of their roadway infrastructure in an efficient and cost effective way.?

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout North America, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

About Savari Networks
Savari is mobilizing Intelligent Transportation Systems (ITS) with cost-effective smart wireless devices that improve roadside infrastructure while connecting vehicles and drivers to the network. The company is the chosen supplier for the USDOT's SafeTrip-21 and E-VII programs, and maintains close partnerships with automotive OEMs, traffic controller companies, system integrators, and semiconductor chipset vendors. Savari integrates a range of new ITS applications onto a single system platform that employs multiple communication technologies like DSRC, WiFi, 3G, Bluetooth to provide sufficient communication timeliness, reliability, privacy, and security to ensure reliable operations.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the success and timing of this acquisition and our future prospects. Important factors that may cause such a difference include, but are not limited to our ability to specify, develop, and complete our technologies in a timely manner; budget constraints and changing governmental priorities; the potential unforeseen impact of product offerings from competitors and other competitive or governmental pressures; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).