Iteris Awarded $2.7 Million Bus Rapid Transit Project for the Orange County Transportation Authority

-- As a sub-consultant, Iteris to design and deploy Traffic Signal Synchronization plans, design a Transit Signal Priority System, and oversee the deployment of a Real-Time Transit Passenger Information System for the Orange County Bus Rapid Transit Corridors --

Santa Ana, Calif.? Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, announced today that, as part of a multidisciplinary team, it has been selected by the Orange County Transportation Authority (OCTA) to implement a real-time transit passenger information system and to develop the design for an advanced transit signal priority system for three Bus Rapid Transit (BRT) corridors in Orange County, California. Work is expected to begin on the project immediately.

OCTA plans to implement bus rapid transit services along three corridors in Orange and Los Angeles Counties by the end of 2010. The three corridors include Harbor Boulevard, Westminster/17th Street, and a third corridor running along State College Boulevard and Bristol Street from the city of Irvine to the Brea Mall. The three BRT corridors will combine to form a system that is over 73 miles long with approximately 110 station stops spaced approximately one mile apart.

?The OCTA Bus Rapid Transit Program demonstrates how ITS elements such as real-time passenger information systems and advanced transit signal priority systems can contribute to the successful deployment of modern public transit services in our urbanized areas,? said Abbas Mohaddes, Iteris? president and chief executive officer. ?Iteris is a leader in this field and is very pleased to be part of the OCTA team that is bringing advanced public transportation services to Orange County.?

The features of a real-time Bus Rapid Transit system include: frequent service, limited stops, real-time passenger information obtained by voice response telephone and web-based systems as well as postings on dynamic message signs at bus stops, branded buses, enhanced bus stop shelters, and advanced transit signal priority systems.

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market. Iteris is focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the U.S., Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the success and timing of this project and our future prospects.

Important factors that may cause such a difference include, but are not limited to our ability to specify, develop and complete our technologies in a timely manner; budget constraints and changing governmental priorities; the timing and successful completion of this contract; the potential unforeseen impact of product offerings from competitors and other competitive or governmental pressures; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (www.sec.gov).