Iteris Appoints Tom Blair as Senior Vice President of iPerform Group

--Blair to Lead Group Focused on Performance Measurement and
Information Management Solutions --

SANTA ANA, Calif., July 12, 2012 ? Iteris, Inc., a leader in providing intelligent traffic management solutions, announced that Tom Blair, an experienced software industry leader has joined the company and has assumed the new position of senior vice president of Iteris' recently established iPerform™ group.

Iteris established the iPerform group in 2011 to focus on the development and deployment of software-based performance measurement and information management solutions. The group was expanded with the acquisition of Berkeley Transportation Systems in October 2011, and has since made several key management appointments.

?Tom is a seasoned software executive with a wealth of experience in building and growing software products and organizations,? said Abbas Mohaddes, president and CEO of Iteris, Inc. ?His appointment reflects our commitment to introduce the most capable and effective software-based information solutions to the intelligent traffic management market. With our first product launch quickly approaching, we believe we have now assembled the critical elements of the team required to enter this fast-growing market with the delivery of our new IterisPeMS software product.?

IterisPeMS™ is a state-of-the-art information management solution that utilizes all available data resources to provide effective performance analysis and prediction. It can ?fuse? information from a wide spectrum of sources, including roadway sensors as well as weather and other traffic related data. IterisPeMS provides this valuable information for not only freeways, but also for arterials and multi-modal forms of transportation. Its powerful information engine combines sensitivity analysis and performance measurement capabilities that continuously evaluate and quantify network performance. The product is expected to launch before the end of the current calendar quarter.

Prior to joining Iteris, Blair?s previous positions included serving as general manager for Trimble Navigation Ltd. (a NASDAQ-traded company), vice president for new business development at @Road, Inc., and director of business and corporate development at iAnywhere Solutions, a Sybase company. ?I am confident that Tom?s broad experience in developing and delivering software-based solutions will be a tremendous asset for Iteris as we pursue the new opportunities available to Iteris in the Intelligent Transportation Systems area,? concluded Mohaddes.

About Iteris

Iteris, Inc. is a leader in providing intelligent information solutions to the traffic management market. The company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management, and predictive traffic analytics, and improve the safety of surface transportation systems. By combining its patented products, decades of expertise in traffic management, and information technologies, Iteris offers a broad range of Intelligent Transportation System ("ITS") solutions to customers worldwide. The firm is headquartered in Santa Ana, California with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visit www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the iPerfrom group and the demand for performance measurement and management information solutions in the intelligent traffic management marketplace. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to specify, develop, and complete our performance measurement and management information solutions and software in a timely manner; budget constraints and changing governmental priorities; the ability of the iPerform group to take advantage of marketplace demand for its products and services; the potential unforeseen impact of product and service offerings from competitors and other competitive or governmental pressures; and the general economic, political, and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).