Iteris Announces Vantage Vector - Harnessing the Power of Video and Radar Sensor Fusion

-- Vantage Vector Extends the Depth of the Market Leading Vantage Detection Family --

SANTA ANA, Calif. - October 12, 2011- Iteris, Inc., a leader in traffic management solutions, announced the introduction of Vantage Vector™, the latest addition to its portfolio of Vantage® vehicle detection solutions. Vantage Vector enhances the proven benefits of Iteris' video detection with radar sensor technology that extends the range and richness of detection data. Shipments are expected to begin in the first quarter of 2012.

"Iteris is known for innovation in vehicle detection, and Vantage Vector demonstrates the ability of our market research and engineering teams to develop new technologies that better serve our customers and sustain our market leadership," said Iteris president and chief executive officer, Abbas Mohaddes. "This premium product is based on sensor fusion by combining video and radar, and was developed for agencies that require enhanced detection for special applications. We expect the use of sensor fusion technology to contribute to the broader and more rapid adoption of video detection."

Vantage Vector is an all-in-one vehicle detection sensor with a wide range of intersection sensing capabilities, including stop-bar and advanced zone detection, as well as sensing properties that enable new safety and adaptive control applications. Its radar sensing capabilities offer high precision for "dilemma zone" detection and provides richer data that enables an exciting new range of speed-related intersection safety functions. The enhanced information includes the position and speed of individual vehicles.

In addition to its detection capabilities, Vantage Vector provides a robust graphical user interface for simple radar set-up, while maintaining the video configuration process familiar to existing Vantage users. Easy communication with the sensor unit from the roadside cabinet is accomplished with standard Wi-Fi connectivity. The sophisticated design, color, and mounting of Vantage Vector effectively blend the sensor into its surroundings for eye-pleasing aesthetics.

About Iteris, Inc.

Iteris, Inc. is a leader in traffic management focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America and in Europe and the Middle East. Investors are encouraged to contact us at 888-329-4483 or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance, and expected benefits of our technology including our Vantage vehicle video detection systems and the new Vantage Vector vehicle detection system, our market opportunities both domestically and abroad and our strategies, and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to introduce, manufacture, market, and gain broad market acceptance of our new Vantage Vector vehicle detection system; government budget and timing constraints; the impact of product offerings from competitors and other competitive pressures; potential unforeseen technological challenges or changes in technology that may require reengineering; the availability of components for our products; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov)