Iteris Announces Cutting-Edge Advanced Wide Dynamic Range Traffic Video Detection Camera

-- Innovative Advanced Wide Dynamic Range camera delivers exceptional video detection in the most challenging outdoor lighting conditions --

Santa Ana, Calif. ? Iteris, Inc. (AMEX: ITI), a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced the release of the RZ-4 Advanced™ Wide Dynamic Range (AWDR) camera. The latest member of Iteris? Vantage® portfolio, the AWDR combines Iteris? best-in-class all-weather performance video detection with Wide Dynamic Range technology which has been optimized for traffic video detection, allowing vehicles to be detected even in the most challenging outdoor lighting conditions.

The AWDR uses state-of-the-art imager technology to handle extremes in light and dark and severe glare, accurately detecting vehicles even in harsh backlit conditions. Like the rest of Iteris? extensive Vantage portfolio, the AWDR works with Iteris? advanced detection algorithms, offers simple installation, backward compatibility, and the versatility to adjust the camera from the cabinet - providing an innovative, yet easy-to-use solution for video vehicle detection under demanding conditions.

?Iteris develops market-leading products at the cutting-edge of technology. The AWDR camera is a fine example of how we have integrated advanced video vehicle detection with the latest in imaging technology,? said Abbas Mohaddes, Iteris? president and chief executive officer. ?I believe that our commitment to providing technology-leading solutions to our customers will further accelerate the adoption of our traffic detection products and solutions within the marketplace.?

Vantage Video Detection Solutions
Iteris applies video detection to a broad range of traffic management applications, including intersection control and highway management systems. The Company?s advanced image processing technology is used in its Vantage product line to detect vehicle presence, count, speed, occupancy, and other traffic data used in traffic management systems. This gives traffic managers a powerful toolkit for mitigating roadway congestion by modifying traffic signal timing or detecting incidents quickly. Vantage video detection cameras are multi-functional, flexible and reliable. They have been deployed by hundreds of agencies in North America, and in Asia, Latin America, Europe, and the Middle East. The product is currently sold through a network of over 20 independent dealers in North America, Asia, Europe, and South America.

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the United States and in Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance, and expected benefits of our technology including our Vantage vehicle video detection systems and the new RZ-4 Advanced WDR camera, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to introduce, manufacture, market, and gain broad market acceptance of our new AWDR camera; government budget and timing constraints; the impact of product offerings from competitors and other competitive pressures; potential unforeseen technological challenges or changes in technology that may require reengineering; the availability of components for our products; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).