Iteris and Meritor WABCO to Release SafetyDirect's Integrated Driver Performance Reporting Capabilities at the American Trucking Association Management Conference

-- Next Generation SafetyDirect now available to Meritor WABCO's Trucking Fleet Customers --

Santa Ana, Calif. ? Iteris, Inc., a leader in the traffic management market that focuses on the application and development of advanced technologies, will officially release and demonstrate its second generation of the SafetyDirect™ Fleet Performance System at the 2010 American Trucking Association Management Conference in Phoenix, AZ.

Earlier this year, Iteris announced a strategic partnership with Meritor WABCO Vehicle Control Systems to allow information captured by Meritor WABCO?s SmartTrac and OnGuard active safety systems to be available through Iteris? SafetyDirect. The companies have successfully completed a number of fleet evaluation installations, and are now releasing the solution to customers.

Iteris and Meritor WABCO fleet customers can now use SafetyDirect as a single point of access to monitor and synchronize driver performance data on braking, stability control, following distances, collision safety system braking, and lane-departure warnings for individual drivers as well as the entire fleet. In addition, active safety system characteristics, such as diagnostics information, can be automatically reported to fleet operations.

SafetyDirect uses information transmitted from the vehicle by the fleet?s onboard mobile communications system via leading telematic providers, such as Qualcomm and PeopleNet, to provide fleet operators with a comprehensive view of the entire fleet, as well as the ability to drill down to detailed information on individual drivers and events. With SafetyDirect, fleet managers can identify risky driver behavior and provide drivers with the training that the fleet managers deem appropriate to reinforce safe driving practices.

?I am delighted to release this integrated offering in partnership with an industry leader such as Meritor WABCO. This alliance is a testament to the industry?s validation of our SafetyDirect Fleet Performance System.? said Mr. Abbas Mohaddes, president and chief executive officer of Iteris. ?Iteris plans to expand market share through not only product development, but also through strategic alliances. With increased political and industry focus on improving driver safety, I believe this partnership will greatly expand our safety offering to a broader segment of the commercial truck market.?

?Iteris? SafetyDirect is a perfect complement to Meritor WABCO active safety and control systems for commercial vehicles,? stated Jon Morrison, president of Meritor WABCO. ?We are excited to release this integrated offering, providing data from Meritor WABCO?s SmartTrac and OnGuard active safety systems together with Iteris? lane-departure warning systems, allowing us to deliver a more comprehensive safety offering to our customers.?

Demonstrations at the 2010 American Trucking Association Management Conference
Iteris and Meritor WABCO are highlighting SafetyDirect at the 2010 American Trucking Association Management Conference, October 17 - 19, 2010, at the Phoenix Convention Center. In booth 809, Meritor WABCO will feature an interactive exhibit, which includes a virtual demonstration of SafetyDirect. In addition, visitors are invited to stop by booth 522 to take a test drive in Iteris? SafetyDirect-equipped vehicle to experience firsthand how SafetyDirect monitors and reports driver performance.

About Meritor WABCO
Meritor WABCO is a joint venture of ArvinMeritor, (NYSE:ARM) and the WABCO Automotive Control Systems, Inc., a wholly-owned subsidiary of WABCO Holdings, Inc.

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America and in Europe and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," ?can,? and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance uses and expected benefits of our technology including SafetyDirect, our market opportunities both domestically and abroad and our strategies and future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies and of the products that incorporate our technologies; commercial vehicle and automotive production schedules and agendas; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our lane departure warning and SafetyDirect systems and the vehicles that incorporate them; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address, including the general economic slowdown and volatility in the automotive and commercial vehicle sector. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).