Iteris Delivers Next Generation 511 Traveler Information System to South Carolina

• Posted 07/01/2013

-“One-System-Fits-All” Features Several Options for Obtaining Personalized Traffic Information-

SANTA ANA, Calif. – July 1, 2013 -Iteris, Inc.,a leader in providing intelligent traffic management information solutions, launched South Carolina’s next generation 511 Traveler Information System. The three year contract to upgrade, operate, and maintain the State’s 511 Traveler information system was awarded to Iteris in January of this year.

The next generation system consists of a myriad of communication channels for information dissemination, including:

State-of-the-art website (www.511sc.org)
Mobile apps for both iOS and Android platforms
Four regional Twitter feeds
Enhanced Interactive Voice Recognition (IVR) software system
Personalized email and/or text alerts delivering real-time traffic conditions
Direct integration with the Georgia 511 system

The three-year contract, valued at approximately $2.5 million, includes two one-year options for ongoing operation and maintenance. The award strengthens Iteris' leadership position in511 traveler information systems,with the company currentlyoperating 17 systems nationwide and abroad.

“Iteris is pleased to deliver this upgraded 511 Traveler Information System to South Carolina and its travelers,” stated Abbas Mohaddes President and CEO of Iteris. “The efficiency and experience of our team enabled us to deliver an accurate and reliable advanced traveler information system in time for summer travel. This system continues our strength in delivery of these award winning systems.”

“We think the public will want to take advantage of this user-friendly, new technology to help make their travel as efficient and safe as possible,” said SCDOT Director of Traffic Engineering Tony Sheppard. “We are especially glad to have the new system in place for the upcoming Fourth of July holiday. An informed motorist can avoid problem areas and not only make their trip better, but help lessen overall traffic congestion.”

About Iteris, Inc.

Iteris, Inc. is a leader in providing intelligent information solutions to the traffic management market. The company is focused on the development and application of advanced technologies and software-based information systems that reduce traffic congestion, provide measurement, management, and predictive traffic analytics, and improve the safety of surface Transportation systems. By combining its unique IP, products, decades of expertise in traffic management and information technologies, Iteris offers a broad range of Intelligent Transportation System (ITS) solutions to customers worldwide. The firm is headquartered in Santa Ana, California, with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visit www.iteris.com. Also visit the company on Facebook, Twitter, and YouTube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the success and benefits of the South Carolina 511 Traveler Information System deployment.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully maintain, South Carolina’s 511 Traveler Information System post deployment: develop, complete, and deploy bug-fixes and or new technologies in a timely manner; budget constraints and changing governmental priorities which could impact the on-going operations and maintenance phase of the award; the potential unforeseen impact of product and service offerings from competitors and other competitive or governmental pressures; and the general economic, political, and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).

For additional information, contact:

Ramin Massoumi

Vice President, Transportation Systems

Iteris, Inc.

949.270.9527

rmm@iteris.com

www.iteris.com