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Muddy Boots Software Signs Multi-Year Global Subscription to Iteris ClearAg Environmental Data

3/21/2017

European Farm Management Information Services Provider Integrates ClearAg into Greenlight Grower Management System for Real-Time, Precise Field and Crop Insights

SANTA ANA, CALIF. -- March 21, 2017 --Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced that Muddy Boots Software has purchased a multi-year global subscription to its ClearAg® global weather information for integration into Muddy Boots’ Greenlight Grower Management System, enabling real-time precise field and crop data. Growers using Muddy Boots’ cloud-based Greenlight Grower Management program will now be able to optimize decisions based upon current and forecasted field-level weather conditions to maximize yield, reduce risk, and to better understand where, when and how to protect crop production.

“We strive to provide our customers with state-of-the-art farm management solutions that allow precision environmental data access anywhere and in real-time,” said Jonathan Evans, Managing Director, Muddy Boots. “ClearAg provides the best coverage and agronomic content available for our global users. Greenlight Grower Management users will better understand the crop production environment from a weather standpoint, so that chemical and fertilizer applications are traceable, our practices are sustainable, and we are able to better predict the ideal conditions required to increase yields.”

Supporting over 2,000 corporate clients with tens of thousands of unique global users across 40 countries, Muddy Boots’ supply chain solutions gives users insight into the performance of suppliers on the quality, compliance and provenance of the products they supply. Enabling greater transparency from grower to retailer, Muddy Boots mitigates risk and improves efficiency for the benefit of all stakeholders; contributing to a more sustainable future for food and farming. ClearAg weather data will allow Muddy Boots customers to access the best available weather information for reduced risk and more sustainable food production.

“By being able to accurately predict near-term weather and soil conditions, growers can make more informed crop management decisions,” said Iteris’ John Lord, Manager for EMEA, Agriculture and Weather Analytics. “The integration of ClearAg environmental insights will allow Muddy Boots customers to realize the full value of the Greenlight Grower Management software. With ClearAg, users will be able to better understand and anticipate the impacts of weather on crop production operations such as when to plant, when or where to apply chemical and fertilizer products, and how to best optimize labor and machinery resources.”

Iteris ClearAg is a leading digital agriculture platform that delivers weather, water, soil and crop health data and advisory services to growers, researchers and other agribusinesses who need accurate, location-based information available on a worldwide basis. Iteris is the only weather information and data science company to apply Land Surface Modeling (LSM) technology to agronomic problems.

About Muddy Boots Software
We create innovative software for the food supply chain. This gives our customers insight into the performance of their suppliers on the quality, compliance and provenance of their products. With greater transparency from grower to retailer our customers can mitigate risk and improve efficiency for the benefit of all stakeholders; contributing to a more sustainable future for food and farming. Learn more at en.muddyboots.com.

About Iteris, Inc.
Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit www.iteris.com for more information.

Iteris Forward-Looking Statements
This release contains forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," “should,” “will,” "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated results, value and benefits of our agreement and future success, capabilities and benefits of our ClearAg solutions and related services.  Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully integrate and deliver our ClearAg solution on a timely and cost-efficient basis, ability of our ClearAg solution to reduce risks and maximize yields, improve efficiency of customer’s solutions, the future adoption of technology based analytics solutions in the agriculture market, the challenges in the development of software-based solutions generally, customer’s dedication of resources and ability to achieve market acceptance for its own products, and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims.  Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

Iteris Press Contact
Cindy Vuong
Tel: (949) 270-9696
Email: ctv@iteris.com

Iteris Investor Contact
Todd Kehrli
Tel: (323) 468-2300
Email: iti@mkr-group.com

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