About Iteris


Iteris Appoints Joe Boissy as Chief Marketing Officer


Silicon Valley Veteran to Accelerate Go-to-Market Execution for Smarter Cities and Farms

SANTA ANA, CALIF. -- February 1, 2017 --Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced the appointment of Joe Boissy as Chief Marketing Officer.

“Our solutions are essential enablers for smart cities and digital agriculture around the world,” said Joe Bergera, CEO of Iteris. “Given the complex dynamics and the pace of innovation in our end-markets, we wanted to add world class leadership to our marketing organization. Joe Boissy brings to Iteris a great track record of marketing sophisticated analytics solutions to large vertical markets worldwide.”

Joe Boissy is a seasoned technology executive with more than 20 years of experience building marketing teams and taking leading enterprise technology products to market. He joins Iteris from Vendavo where he was CMO since 2013, building a strong brand and solid go-to-market strategy that yielded double digit growth and the acquisition of the company by Francisco Partners.

“Harnessing 1.5 terabytes of data a day, Iteris’ advanced analytics, computer vision and deep learning products and services make streets safer and less congested, and farms more productive and sustainable around the world,” said Joe Boissy, CMO of Iteris. “I’m thrilled to be joining the pioneering team at Iteris to contribute to further innovation, growth and customer success.” 

Prior to Vendavo, Mr. Boissy held executive positions at 3VR, IBM, ILOG, and SunGard. He has vast domain experience marketing hi-tech enterprise solutions including advanced cloud analytics, video intelligence, decision management and optimization solutions. Throughout his career, he helped several companies develop successful SaaS business models, which serve a broad range of industries in the private and public sectors from Fortune 500 to small and medium size businesses.

About Iteris, Inc.
Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit for more information.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," “should,” “will,” "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the impact and expected contributions of our new CMO.  Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to retain, integrate and incentivize our new CMO; CMO’s ability to shape the strategic direction of the company’s marketing organization and implement change; integration of new CMO into company and its businesses without any material disruptions to the company or its businesses; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; successfully develop, complete, roll out and gain broad market acceptance for our new technologies; and the impact of general economic, political and other conditions in the markets we address.  Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (

Iteris Press Contact
Tom Roberts
Tel: (949) 270-9572

Iteris Investor Contact
Todd Kehrli
Tel: (323) 468-2300